DESPICABLE JOKIC
Winner of 2 Clio AwardS

When the internet compared NBA star Nikola Jokić to Gru, we leaned in. In this spot for Despicable Me 4, Jokić sits down for therapy to unpack the comparisons, but there’s more to the problem than cruel words from anonymous trolls.

Within 24-hours of airing during game one of the NBA finals, the spot achieved 68M impressions on X, hit the front page of r/NBA, and was covered by 78 global press outlets.