Premiering at IGN Live in 2024, Illumination’s Megaverse announcement—delivered by Steve Carell—parodied the extended universe trend popularized by Marvel Studios.
An accompanying website showcased over 40 original movie logos and storylines, drawing over 100,000 visits in just 48 hours, while the video assets amassed 30 million organic views.
Steve Carell has revealed their slate for the next 100 years of Mega Minions movies.
— DiscussingFilm (@DiscussingFilm) June 8, 2024
“The hierarchy of power in the Illumination universe is about to change” pic.twitter.com/pkwJPt6c4S
ILLUMINATION IS ACTUALLY SO REAL FOR THIS, OH MY GOD https://t.co/FXAmwgLOxI pic.twitter.com/uNUXiedLaZ
— Thinginator on 🦋☁️ (@Thinginator90) June 8, 2024
first they make fun of AI and now they make fun of disney and wb's business practices. illumination kinda rocks LMAO https://t.co/qiJhAnq0tY
— dille (@nescartridges) June 8, 2024